With over 35 million users, Drops is a fast-growing language app that offers a unique learning method through the matching of words and illustrations.

The main challenge was to create an inclusive identity that would resonate with their global audience. And it also had to simple enough to suit the lean and data-driven workflow of the Drops team.

The solution was an identity that leverages the thousands of word illustrations within the app, combining them with a fresh colour palette and simple graphic devices.