Getting your words right
My role
Art direction
Graphic design
Motion design
Client
Drops by Kahoot!
With over 35 million users, Drops is a fast-growing language app that offers a unique learning method through the matching of words and illustrations.
The main challenge was to create an inclusive identity that would resonate with their global audience. And it also had to simple enough to suit the lean and data-driven workflow of the Drops team.
The solution was an identity that leverages the thousands of word illustrations within the app, combining them with a fresh colour palette and simple graphic devices.
Project done with GRRR, in close collaboration with Joséphine Broesby-Olsen.
Project management by Bianca Philip.
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©Afonso Gonsalves, 2022