Visual identity for a no fuss product design studio
Based in Denmark, Lemur designs fashion and home accessories with an experimental approach, while keeping practicality and simplicity at the forefront. They wanted a solid base that would give them autonomy to create their own applications, and with which they could grow their brand and product range.
Inspired by DNA strips and hot iron markings, the logo expands into a set of patterns that can be used for varying degrees of brand expression. For their product collections, the logo wraps itself into a circle, creating a standalone badge. Besides the identity we laid out simple guidelines for product photography, so they could keep their brand communication consistent across all channels.
SKILLS: Art direction, Graphic design
The logo applied on one of their exhibition stands
A sexy close-up of the badge stamped on Lemur's black leather — the identity gradients are rendered as little halfpipes
I'm Afonso ("uh-fun-so" — aka A-fonz or Fonzi), an Art director and Designer based in Amsterdam working across multiple creative disciplines and mediums.