Visual identity for a no fuss product design studio
Based in Denmark, Lemur designs fashion and home accessories with an experimental approach, keeping practicality and simplicity at the forefront. They needed a solid base that would give them autonomy to create their own applications, and to grow their brand and product range.
Inspired by DNA strips and hot iron markings, the logo expands into a set of patterns that can be used for varying degrees of brand expression. For their product collections, the logo wraps itself into a circle, creating a standalone badge.
Art direction, Graphic design
The logo applied on one of their exhibition stands
A sexy close-up of the badge stamped on Lemur's black leather — the identity gradients are rendered as little halfpipes
©Afonso Gonsalves, 2022