Based in Denmark, Lemur designs fashion and home accessories with an experimental approach, keeping practicality and simplicity at the forefront. They needed a solid base that would give them autonomy to create their own applications, and to grow the brand and product range.

Inspired by DNA strips and hot iron markings, the logo expands into a set of patterns that can be used for varying degrees of brand expression. For their product collections, the logo wraps itself into a circle, creating a standalone badge.