Twenty-seven stop motion films on food safety
Featuring a million custom-built paper props and sets, McSnacks is a series of mini films touching on crucial topics for McDonald's, such as food safety and the quality of their ingredients. They were posted on social media with supporting copy, featured on Spotify and Youtube and had a dedicated page on the McDonald's website. Won the Best Craft Animation Award by Creative's Club Portugal (CCP) in 2016.
SKILLS: Art direction, Film direction, Stop motion, Prop making
AGENCY: FullSix Portugal
CREATIVE DIRECTION: Francisco Chatimsky, Mafalda Quintela
COPY: Alberto Vieira, Filipe Morna, João Santos
ACCOUNT MANAGEMENT: Madalena Santa Marta
AGENCY PRODUCTION: João Abreu
DIRECTION, ART DIRECTION, ANIMATION, PROP DESIGN, POST-PRODUCTION: Afonso Gonsalves, Silvio Teixeira
VIDEO CONCEPTS: Afonso Gonsalves, Silvio Teixeira, HomemBala
DIRECTION OF PHOTOGRAPHY: Mário Soares
MOTION GRAPHICS: HomemBala
SOUND DESIGN: Ergonoise
PROP PRODUCTION ASSISTANTS: Daniela da Silva, Carolina Silva
I'm Afonso ("uh-fun-so" — aka A-fonz or Fonzi), an Art director and Designer based in Amsterdam working across multiple creative disciplines and mediums.