Twenty-seven stop motion films on food safety
Featuring a million custom-built paper props and sets, McSnacks was an online campaign with a series of mini films touching on crucial topics for McDonald's, such as food safety and the quality of their ingredients. They were posted on social media with supporting copy, featured on Spotify and Youtube and had a dedicated page on the McDonald's website. Won the Best Craft Animation Award by Creative's Club Portugal (CCP) in 2016.
Services
Art direction, Film direction, Stop motion, Prop making
Client
McDonald's
Project reel
Stills
Agency
FullSix Portugal
Creative direction
Francisco Chatimsky, Mafalda Quintela
Direction, Art direction, Animation, Prop design, Post-production
Afonso Gonsalves, Silvio Teixeira
Video concepts
Afonso Gonsalves, Silvio Teixeira, HomemBala
Direction of photography
Mário Soares
Motion graphics
HomemBala
Sound design
Ergonoise
Production
HomemBala
Copy
Alberto Vieira, Filipe Morna, João Santos
Account management
Madalena Santa Marta
Agency production
João Abreu
Prop production assistants
Daniela da Silva, Carolina Silva
