Afonso Gonsalves
Afonso Gonsalves
Afonso Gonsalves Design Branding Art direction

McSnacks

My role Direction, Art direction, Stop motion, Prop design

Client McDonald's

Featuring roughly a million custom-built paper props and sets, McSnacks was an online campaign with a series of 27 mini films touching on crucial topics for McDonald's, such as food safety and the quality of their ingredients.

 

The films were shared on social media, featured on Spotify and Youtube and had a dedicated page on the McDonald's website.

 

The project won the Best Craft Animation Award by Creative's Club Portugal (CCP) in 2016.

Project reel

Afonso Gonsalves Design Branding Art direction
Afonso Gonsalves Design Branding Art direction
Afonso Gonsalves Design Branding Art direction
Afonso Gonsalves Design Branding Art direction
Afonso Gonsalves Design Branding Art direction
Afonso Gonsalves Design Branding Art direction
Afonso Gonsalves Design Branding Art direction
Afonso Gonsalves Design Branding Art direction
Afonso Gonsalves Design Branding Art direction
Afonso Gonsalves Design Branding Art direction
Afonso Gonsalves Design Branding Art direction
Afonso Gonsalves Design Branding Art direction
Afonso Gonsalves Design Branding Art direction
Afonso Gonsalves Design Branding Art direction
Afonso Gonsalves Design Branding Art direction
Afonso Gonsalves Design Branding Art direction
Afonso Gonsalves Design Branding Art direction

Agency FullSix Portugal

Creative direction Francisco Chatimsky, Mafalda Quintela

Direction, Art direction, Animation, Prop design, Post-production Afonso Gonsalves, Silvio Teixeira

Video concepts Afonso Gonsalves, Silvio Teixeira, HomemBala

Direction of photography Mário Soares

Motion graphics HomemBala

Sound design Ergonoise