Visual identity for a no fuss product design studio
Based in Denmark, Lemur designs fashion and home accessories with an experimental approach, while keeping practicality and simplicity at the forefront. They wanted a solid base that would give them autonomy to create their own applications, and upon which they could grow their brand and product range.
Inspired by DNA strips and hot iron markings, the logo expands into a set of patterns they can use for varying degrees of expression. For their product collections, it wraps itself into a circle and derives into an independent seal. Besides the identity we layed out simple guidelines for product photography, so they could keep their brand communication consistent across all channels.
SKILLS: Art direction, Graphic design
The logo applied on one of their exhibition stands
A sexy close-up of the seal stamped on Lemur's black leather
I'm Afonso ("uh-fun-so" — aka A-fonz or Fonzi), an Art director and Designer based in Amsterdam working across multiple creative disciplines and mediums.